Crowd Networking provides a revolutionary way of building teams utilizing crowd engagement social media technology and by tapping the collective enthusiasm and activity of a group of people who have a common goal or dream. If teamwork makes the dream work then people who subscribe to the system of Crowd Networking will accelerate their team growth and increase their incomes by helping others do the same.
The roots of Crowd Networking can be found in the proven crowd philosophy that created companies like Facebook, Wikipedia, Kickstarter and Linux. Each of these companies had one common thread and that was collaboration of crowds. People working together to create, realize or achieve a common goal or dream. All great companies begin with a powerful vision or a major solution that the masses want and Crowd Networking invokes both of these.
Crowd Networking creates a system that enables ordinary individuals with dreams to build extraordinary teams and provides a system that helps people rise out of the economic doldrums that so many are in today.
Crowd Networking has existed since the beginning of man, but it was not until Tom McMurrain, the founder of Crowd Networker identified the process and connected the technologies to create “the activity of Crowd Networking, a crowd-centric business model that leverages crowd-engagement social media technology and taps the collective enthusiasm and activity of the masses.
Given the success of crowd sourcing and crowd funding, Crowd Networking is destined to create a “sea change” in the network marketing and MLM industries.
Three elements required for success in Crowd Networking are structure, enthusiasm and activity. Structure guarantees organizational placement providing rules that optimizes the compensation for all members of the team. A software system, regular presentations and training’s and an event day or impending events for mass enrollments provide members with a track to run on.
Harnessing the enthusiasm of crowds provides the ‘fuel’ for the network. Mass enrollment days create instant success stories providing the social proof that inspires people to join the Crowd Network. Lastly, tapping the collective activity of the members of the crowd with a team driven system creates a ‘mean’ of activity that provides ordinary individuals with an opportunity to build extraordinary social networks. Constant and never-ending activity is an important elements to provide a solution to the peak and valley syndrome that is ever so present in building teams.
Launching a game changing business model without best-practices is tantamount to going on a voyage without a map. Pulling from 17 year of online experience, McMurrain provides the foundation of best-practices that will certainly expand as the Crowd Networking space morphs into many different variations.
Many of the best practices of crowd networking will seem obvious. Focusing on and balancing these practices will be required to create the virtuous loop that is the desired outcome for a successful Crowd Network.
- Identify a product or service that provides real value and a genealogy-based referral system when structured creates even more value in the member’s life.
- Provide free access for people who are curious about the value proposition
- Offer social proof by sharing stories of members and how they have benefited from the Crowd Network.
- Conduct contests and drawings that create excitement, ‘winners’ and ‘underdog’ success stories
- Create content that members can easily share on their favorite social networks, by email and on their blogs.
- Allow people to take ownership of their own Crowd Network and provide them with a share in the subscription fees.
- Use simulcasting software or webinars to educate people on the benefits of Crowd Networking
- Create recognition system that provides positive exposure to those who are sharing the most.
- Focus on attracting a diverse group of members so you can tap the collective wisdom of your crowd for new ideas.
- Clearly identify the 5-6 steps needed to create the Crowd Networks virtuous loop and train your leaders on how to walk their prospects through each step.
Remember Pareto’s principle and know your 20%’ers – be very loyal to them and they will help you build an empire. There is a saying in this business that is “be loyal to a few and you will rule many”
Crowd Networks require certain ingredients to form and a conscious leader who can identify and balance these ingredients.
Four important roles become obvious when developing a successful Crowd Network:
- First, a charismatic leader who can inspire and recognize people for their accomplishments;
- Second, an operations-technologist person who understands the flow and mechanics of the people, enrollments, billing and the technology;
- Third, educators who can create content and enlighten people on the power, value and philosophy that drive Crowd Networks.
- Fourth, Inviters who constantly expand the Crowd Network.
The last point worth mentioning is how to influence “tipping points” or “viral inflection points” so the Crowd Network that you have started does not stop. Providing push button sharing technology making it easy for people to share is proven, contests drive sharing behaviors, reinvesting in advertising to add influencers is important, creating co-op advertising campaigns and lastly finding leaders within the crowd and teaching them how to start and run their own Crowd Network.
Crowd Networks are culture…they are powered by what people want out of life. If people achieve their goals and they can give credit to the crowd network it will become unstoppable.
Companies and leaders that adopt Crowd Networking and the best practices will truly disrupt the organizations that ignore it. The practice of Crowd Networking has been around since the beginning of man, but technology is now putting it front and center stage.
Crowd sourcing has revolutionized idea creation and incubation in the workplace, crowd funding has revolutionized how to raise capital for start-up businesses and philanthropic missions and it is our belief that Crowd Networks will transform how products and services are shared with consumers. While chaos theory can be found in Crowd Networks there is a tremendous amount of organization that goes into them
Crowd Networking is still in its infancy and new ideas and technologies will transform it into many variations. What works and does not work will be determined by the Crowd Networks that grow the biggest and the fastest.
